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Wednesday, October 17, 2007
Where have all the good logos gone?
The ISO50 blog (via The Canadian Design Resource) praises the 1976 Montreal Olympics symbol and rightfully bemoans the dearth of good design, referencing such recent atrocities as these. Never mind the Vancouver 2010 emblem.
My late father-in-law was in PR, and back in 76 when we were all 10 (and long before he was my f-i-l) he brought the whole class posters of this logo, but in a cool stretched distorted form. Wish I still had it!
That Montreal 1976 one looks like a bunch of severed fingers. Just because it was created in the 70s by some design wank superstar doesn't mean that it's timeless.
I think the beijing 2008 is an excellent logo, it combines the brush strokes of chinese calligraphy, uses red stamp that's frequently seen on chinese paintings, and the little guy in the middle looks like the character "jing". I haven't seen how the london logo will be used, it might look pretty cool when all the branding are seen..... we'll see.... I'm not going to defend the sydney logo, but I will say just because those logos did not come from bauhaus design doesn't mean its bad.
Yeah, imjee, the Beijing logo actually is quite nice. I was too quick to judge. I still don't like the others though. And I don't feel my criticism is a modern/postmodern argument. I like lots of these new, organically shaped marks. I've even designed a few of them.
6 Comments:
Yikes. They're just not even trying anymore, are they?
My late father-in-law was in PR, and back in 76 when we were all 10 (and long before he was my f-i-l) he brought the whole class posters of this logo, but in a cool stretched distorted form. Wish I still had it!
That Montreal 1976 one looks like a bunch of severed fingers. Just because it was created in the 70s by some design wank superstar doesn't mean that it's timeless.
I think the beijing 2008 is an excellent logo, it combines the brush strokes of chinese calligraphy, uses red stamp that's frequently seen on chinese paintings, and the little guy in the middle looks like the character "jing". I haven't seen how the london logo will be used, it might look pretty cool when all the branding are seen..... we'll see.... I'm not going to defend the sydney logo, but I will say just because those logos did not come from bauhaus design doesn't mean its bad.
Yeah, imjee, the Beijing logo actually is quite nice. I was too quick to judge. I still don't like the others though. And I don't feel my criticism is a modern/postmodern argument. I like lots of these new, organically shaped marks. I've even designed a few of them.
I guess we'll see how they use the London logo and a brand. It's not the most attractive logo at first sight... I'm hoping to be pleasantly surprised.
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